Uncommon sense says the content calendar is dying or may be dead. Why? Because campaign managers are going for volume as opposed to value: 

• KPIs rather than creative thinking
• Value for the brand and not for the customer

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In this video Mark Kaigwa talks about why brands should have in mind the outcome and the audience, when creating content for social.

Here’s a crazy suggestion for the social media managers, cut the number of posts you already have by half, or even a third!

Be deliberate: Hold every post accountable for leading customers, even a little bit down the funnel.

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Thanks for watching Digital Africa with Mark Kaigwa.

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Let us know your thoughts. Comment, Share & Discuss in our forum below. This video was made with love in Nairobi, Kenya by Nendo in partnership with 4UP Digital.