INTELLIGENCE WITHOUT AMBITION IS LIKE A BIRD WITHOUT WINGS
~SALVADOR DALI~
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The State of
Mobile Data
2019

"After cash, mobile money and airtime, megabytes are the most important currency of the digital economy" - Mark Kaigwa, author.

Nendo's largest and most in-depth report to date. Examining the mobile landscape and key topics from accessibility, pricing, privacy, lending, sports betting, adult websites and the future of the internet and mobile connectivity in Kenya and Africa.

The report has received wide acclaim from a range of media partners including Kenya's Business Daily, Daily Nation, People Daily and a host of international media including the BBC.

Download the Insights and Highlights for a summary or input your details below to access the full report.

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  • +56 pages long
  • +12 infographics, charts and data visualisations on the mobile data sector
  • +10,000 words of insights and intelligence into the market, consumer and internet landscape
Download 11-page Insights & Highlights
The State of Mobile Data 2019 Report

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Professor Wavi Muigai

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Dr Bitange Ndemo

By 2022, Kenya will consume +1,000,000,000 GBs per year

HOW DOES KENYA'S IMPACT THE NEXT BILLION INTERNET USERS?

Kenya's internet bandwidth consumption has grown strongly year-on-year since The East Africa Marine System (TEAMS), the country’s first undersea fibre-optic cable, went live in April 2009. Kenya now has four undersea fibre-optic cables and increased penetration of 4G and 3G mobile network connectivity across the country.

Discover how global corporations like Facebook, Microsoft, Google, Mozilla and others are seeking insights and running pilot programs to target the next billion internet users.

Download 56-page Full Report

5 S's of the Kenyan Internet

WHERE DO KENYANS SPEND THEIR MEGABYTES?

If Kenya’s megabytes are a form of currency, where are they traded?
How are mobile data bundles spent and what can we learn about Kenyans? 
Nendo's Five S's framework of Search, Sport, Social, Sex and Stories is presented and unpacked for the first time in the report.

Download 56-page Full Report

Get Your Definitive Guide to the Past, Present & Future of Mobile Connectivity in Silicon Savannah

In 2019, we believe that the next wave of insights and impact will come from studying the members of Kenyan society connected by the internet. This report unpacks the state of mobile data in Kenya from the consumer’s lens.

Enter your details below to get access toThe State of Mobile Data 2019: Context, Consumption and Control and join thousands of fellow readers.

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Video: Explaining Quality, Speed & Data Consumption

BREAKING DOWN MEGABYTES USER EXPERIENCE & CONSUMPTION

Video has become one of the most consumed mediums of content today. Every minute, hundreds hours worth of video content is uploaded to Youtube, the third most visited website in Kenya. In our full report we explore the bitter sweet relationship between video quality and consumption of megabytes.

Download 56-page Full Report

Take Control of your Megabytes

LEARN TIPS ON HOW TO REDUCE YOUR MEGABYTE CONSUMPTION

With more Kenyans spending more time online and more on connectivity, the struggle to manage consumption of content soon becomes a reality. In our report we share top tips on how to take control, manage and make the best of every megabyte.

Download 56-page Full Report

Don't Delay. Access your Guide to the Mobile & Internet Landscape in Kenya

In 2019, we believe that the next wave of insights and impact will come from studying the members of Kenyan society connected by the internet. This report unpacks the state of mobile data in Kenya from the consumer’s lens.

Enter your details below to get access toThe State of Mobile Data 2019: Context, Consumption and Control and join thousands of fellow readers.

Thank you! Your submission has been received!
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Get in Touch

Interested in joining our team of Natives and Nomads? Or maybe you'd just like to strike up a conversation? We're on hand and hope to hear from you.

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