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The State of
Mobile Data
2019

Nendo, a regional leader in data-driven insights on the African consumer, presents a report on mobile connectivity. "After cash, mobile money and airtime, megabytes are the most important currency of the digital economy" - Mark Kaigwa, author.

Get all the highlights and insights below and register to receive the full report which contains:

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  • +30 pages of background
  • Illustrations and explanations on the mobile data sector
  • Insights and intelligence into the market, consumer and internet landscape
Download the Insights & Highlights
The State of Mobile Data 2019 Report

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Professor Wavi Muigai

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Dr Bitange Ndemo

By 2022 Kenyans will spend upto 1,000,000,000 GBs

EXPECTED ANNUAL DATA CONSUMPTION FOR KENYA BY 2022

Kenya's internet bandwidth consumption has grown internet, technology and mobile ecosystem.strongly year-on-year since The East Africa Marine System (TEAMS), the country’s first undersea fibre-optic cable, went live in April 2009. Kenya now has four undersea fibre-optic cables and increased penetration of 4G and 3G mobile network connectivity across the country. Learn more about Kenyans growing appetite for connectivity and how they spend their time online.

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The 5S's of the Kenyan Internet

WHERE DO KENYANS SPEND THEIR MB'S?

If Kenya’s megabytes are a form of currency, where are they traded? How are they spent and what can we learn about Kenyans and their growing digital habits and what can brands looking to engage with Kenyans online learn from this? Find out more in our full report.

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Get The Definitive Guide to the state and future of mobile data in Kenya

In 2019, we believe that the next wave of insights and impact will come from studying the members of Kenyan society connected by the internet. This report unpacks the state of mobile data in Kenya from the consumer’s lens. Enter your details below correctly to get copy of The State of Mobile Data 2019.

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Great experience vs megabytes consumption

BREAKING DOWN HOW VIDEO AND VIDEO QUALITY AFFECTS MEGABYTES CONSUMPTION

Video has become one of the most consumed mediums of content today. Every minute, hundreds hours worth of video content is uploaded to Youtube, the third most visited website in Kenya. In our full report we explore the bitter sweet relationship between video quality and consumption of megabytes.

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Take back the control

LEARN TIPS ON HOW TO REDUCE YOUR MEGABYTE CONSUMPTION

With more Kenyans spending more time online and more on connectivity, the struggle to manage consumption of content soon becomes a reality. In our report we share top tips on how to take control, manage and make the best of every megabyte.

Download full report

Get The Definitive Guide to the state and future of mobile data in Kenya

In 2019, we believe that the next wave of insights and impact will come from studying the members of Kenyan society connected by the internet. This report unpacks the state of mobile data in Kenya from the consumer’s lens. Enter your details below correctly to get copy of The State of Mobile Data 2019.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form. Please refresh the page and try again.

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