Digital Strategist at Nendo

About You

As Nendo’s ideal candidate for digital strategist you’ll have noticed this and worked hard to distinguish yourself, your process and your practice. You’ll have a broad lens on digital and personal convictions about what it means in the Kenyan and African contexts. You will have ideas of what works and doesn’t work. You’ll bring to the table experiments, failures and some battle-tested ideas that you can translate to results.

You’ll Be

• Inquisitive: you are consistently asking questions that push you, your thinking and your clients and their challenges to new places.
• Creative: you have the innate and honed ability to hear problems, frame and reframe them and discover and deliver multiple ways to solve them. You are can doing this individually and on behalf of a team
• Calculated: you can put down a detailed and clear plan of action with digital steps, milestones, deliverables and dates
• Agile: you are familiar with taking complex ideas and boiling them down into hypotheses and experiments that can be tested at low cost and time using digital platforms and channels
• Passionate: The internet is your playground, lab and life. You hold a deep desire to understand not just social media or content but how the entire value chain of digital products and services transform the market, industry and the continent at large
• Curious: Always reading, learning and teaching yourself new tips and tricks. You read widely, have taken and self-sponsored yourself with courses online and offline. Most importantly you are not content to have certifications speak for you but ensure you add real-world case studies and credible experience getting results.
• Purposeful: Capable of moving an initiative, project, meeting and/or moment from ambiguity to tangible ways forward regarding digital
• Communicative: you know how to get your teammates inspired and involved. You have learnt how to communicate early and often, where possible, anticipating hitches, delays or setbacks. You are capable of building in public, showing a work-in-progress and proactively seeking and receiving feedback
• Entrepreneurial: you are capable of thinking up concepts and ideas and committed enough to prototyping or experimenting and exploring. You see gaps and patterns in the market that can earn clients an extra return and are have some understanding of business outcomes
• You may be someone who struggles to describe what they do to other people. You’ve grown and developed a wide and valuable skillset that are eager to bring to the table
• Bonus: If you’ve ran workshops before (framing the client's problem, selecting a methodology, getting buy-in, facilitating the meeting/workshop, testing and iterating, delivering outputs/learnings and presenting solutions) this will be a clear advantage as a candidate for this position

You’ll Have

• A few years' experience at a marketing, communications, branding, advertising, IT/e-commerce/ agency/ startup/ company.
• You may have thought of leaving or starting your own thing and value having a team of ambitious and driven teammates that you can execute with
• A student of human behaviour. Your ability to notice things patterns, trends and make observations on everyday
• Experience acquiring data and interrogating it to arrive at conclusions and a point of view
• A high “B.S. radar” where you can see through marketing and digital jargon and fluff to evaluate substance - be it from agencies, marketers or clients
• A relentless desire to test and state hypotheses and evaluate them in the real world with real customers
• You’re curious about growth hacking, growth marketing and specifically how e-commerce driven businesses grow and scale. From their customer journeys to their technology/marketing stacks and more
• Had your hands dirty wearing multiple hats in digital projects - from coordinating the project, sending client updates, taking minutes and notes in brainstorms, conducting research with audiences, optimising ad campaigns, and so on.
• The ability to figure out the right digital mix across a customer journey in both B2C and B2B environments.
• The ability to research on a topic that is outside of your area of immediate expertise and figure out best practice and come up with a plan to
• The experience of crafting plans and getting buy-in for the identifying tangible and clear results that digital
• A point of view on marketing attribution and what works and doesn't work in Kenya/East Africa/Africa

You’ll Do

We'd like to believe we're setting ourselves at Nendo to solve the toughest challenges digital brings - both for agencies and clients alike. With this in mind, as Nendo's digital strategist, you'll find yourself executing on projects such as:

• Conducting a digital audit to help a business in a crowded sector utilise and optimise their $1,000 per month marketing budget
• Conceptualising and creating a 5-day email marketing course using a marketing automation tool
• Choosing a platform and executing a lead scoring and nurturing project for a B2B company who have 3,000 e-mail addresses in an Excel spreadsheet
• Building 3 variants of a landing page for a digital product and A/B testing them with $300 worth of Google & Facebook ad spend
• Adding Facebook pixels to landing pages, using custom audiences to retarget and upsell/cross sell on Facebook
• Seeding a mobile app and optimising the Google Play Store page copy, visuals, video and reviews for maximum impact (downloads and reviews)
• Curate a “trend safari” who want to understand digital in Africa for a high-ranking delegation of dignitaries from overseas. From people, places and practical immersion. You’ll be charged with chronicling the journey and delivering outputs based on the meetings, exchanges and interactions.
• Evaluate a digital agency’s 6-month performance by looking at Google Analytics, Facebook Insights, Twitter Analytics and the monthly agency reports and write-ups
• Adapt, improve and reduce the schedule content calendar through data-driven decision-making. Creating experiments, testing alternatives and making recommendations
• The experience of crafting plans and getting buy-in for the identifying tangible and clear results that digital
• You can write a 5-page written document on a topic you’ve researched as a ‘brief’ for client to engage with ahead of a key meeting

The following count as bonus points if you're capable and have tangible experience in the following projects:

• You have coordinated the delivery of a microsite or full-on website project from start to finish. Client on-boarding & closing user journeys, wireframes, information architecture, functional specifications and the site itself
• You have experience running multi-channel campaigns, writing marketing or creative copy and concepts
• The words “funnel”, “lead magnet”, “tracking pixel”, Power Editor, Unbounce and Instapage are familiar or you have used competitors or alternatives to those tools
• Experience with content management systems specifically WordPress (though Squarespace, Magento, Joomla do count) is an advantage
• Any familiarity with Search Engine Optimisation is a bonus
• If you've booked and commissioned specialised digital experience on Fiverr or Upwork
• You have experience and an understanding of the high responsiveness required via email and online channels by clients and teammates

Send a cover letter and a CV/biography by email to hello@nendo.co.ke with the subject line “Digital Strategist @ Nendo”. Only shortlisted candidates will be contacted. At Nendo we’re an equal opportunity employer and encourage women, youth and persons with disabilities to apply. Complete the form below and submit your application.

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