2020 Digital Trend Report

The Nendo team and 5+ industry experts define the trends you need to know in a comprehensive free 30+ page  report.

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Reworking Your Influencer Marketing Strategy

We use Brandwatch to show the negative sentiment surrounding the lack of trust in Kenyan Influencers. The Nendo team and a few experts explain how Influencers can re-gain that trust, and what brands need to do to ensure the best possible campaign results when using them.

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Short Form Mobile Video Apps To Watch: TikTok vs. vSkit

Two of the most downloaded short video apps in Kenya go head to head. TikTok has more downloads, but vSkit is not too far behind. We take a deep dive into these platforms, and breakdown the statistics you need to know.

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Revisiting Social Media and Mental Health in 2020

Each time someone picks up a mobile phone and turns on their data, he or she contributes to 270 million gigabytes consumed in Kenya annually.

With consumers spending significant time online, mental health and social media addiction has become a concern. We look into exactly what this means, and what marketers and brands can do about it.

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Are Kenyan Digital Agency Budgets Going Up or Down?

A trend that is expected to continue is the growth and depth of digital spends in 2020. This claim has little empirical evidence to cite on this except for informal conversations with major global advertising networks that work with Kenyan companies.

When questioned, there's a case that Kenya's growth is two-fold. Nendo and the experts talk about where spend is headed and how you can leverage on it.

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What The Future Of Chatbots Means For Your Business

We recap the past and present of chatbot marketing in Kenya to predict its future. We're already seeing chatbots being rolled out by Kenyan organizations on a specific popular platform. We believe other businesses (including yours) could follow suit.

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There Will Be More In-sourcing and Digital Marketing Training

Around the world, brands realized that the battle to win when it comes to branding, marketing and communications is talent. We predict that the client-agency relationship that has historically been, will see a shift in 2020 and the coming decade. Learn more about this and how you can adapt to this future.

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