10x Africa: Consistent Brand Identity

10x Africa is an exclusive accelerator and community for entrepreneurs committed to see success in Kenya growing exponentially in Africa. Nendo helped with conceptualizing, naming and creation of a brand identity for the co-working space. We also helped with the brand strategy, launching and setting up the brand, including naming, domain name and creating a landing page and initial marketing materials (digital flyer, social media banners and posts).


Nendo helped create:

  • Conceptualisation and Naming
  • 10x Africa Brand Identity
  • Creating a Landing Page to Help Launch the Brand
  • Design of Corporate and Marketing Materials

Our Approach

We intended to use the old adage “Say it with a smile”, but with a spin, ultimately turning it into “Say “it” with Bargain Basement” and with items that can be purchased from the sale. We accompanied this big idea with catchy hashtags that were present on all social posts.

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What we did

Branding

We conceptualised the branding for the campaign that formed all communication material for the entire campaign, from print to digital.

Graphic Design

We created different types of media that were used across the campaign period on various social media platforms.

Strategic Advisory

Based on our findings, analysis and insights, we strategically advised the client and shared our recommendations. We also regularly informed secondary decision-makers within the firm..

Web Design

We created a customised landing page that solely captured all the traffic from the campaign and converted the user, by helping them reserve the date and RSVP to the event

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