Garden City Mall: Bargain Basement Sale

Garden City is Kenya's first integrated residential, retail and office complex offering apartments, duplexes and an international shopping mall. The property was managed by Nendo's client, Knight Frank, a leading independent real estate consultancy in Kenya. In August 2019, we helped Garden City Mall host its annual Bargain Basement Sale, an event where tenants have the opportunity to clear old stock and shoppers can purchase items with a +50% discount. The sale dates were set for Friday, August 31st to Sunday, September 1st, 2019.

Nendo helped by:

  • Creating Awareness about the Sale
  • Driving +65,000 People to the Sale
  • Amplifying Tenant Deals

Our Approach

Say “it” with Bargain Basement Campaign

We intended to use the old adage “Say it with a smile”, but with a spin, ultimately turning it into “Say “it” with Bargain Basement” and with items that can be purchased from the sale. We accompanied this big idea with catchy hashtags that were present on all social posts.

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What we did

Branding

We conceptualised the branding for the campaign that formed all communication material for the entire campaign, from print to digital.

Graphic Design

We created different types of media that were used across the campaign period on various social media platforms.

Media Buying

We setup and run digital ads across multiple social media and digital platforms, to attain our target for the campaign.

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