Garden City is Kenya's first integrated residential, retail and office complex offering apartments, duplexes and an international shopping mall. The property was managed by Nendo’s client, Knight Frank, a leading independent real estate consultancy in Kenya. In the month of August 2019, we helped Garden City Mall host its annual Bargain Basement Sale, an event where tenants have the opportunity to clear old stock and shoppers are able to purchase items with a +50% discount. The sale dates were set for Friday, August 31st to Sunday, September 1st, 2019.
Nendo helped by:
We intended to use the old adage “Say it with a smile”, but with a spin, ultimately turning it into “Say “it” with Bargain Basement” and with items that can be purchased from the sale. We accompanied this big idea with catchy hashtags that were present on all social posts.
We conceptualised the branding for the campaign, that formed the basis of all communication material for the entire campaign, from print to digital.
We created different types of media that were used across the campaign period on various social media platforms.
We setup and run digital ads across multiple social media and digital platforms, to attain our target for the campaign.
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