Culture Grows

The project was to support inventive Cultural Heritage projects in Kenya for the benefit of social and economic welfare. Additionally, it benefitted new connections between the UK and Kenya’s Cultural Heritage sector in order to build trust and understanding between the two regions.

Nendo helped by:

  • Showcasing Kenya’s cultural diversity through the media and tell success stories on how cultural heritage can drive inclusive growth across all levels of society as a way of improving social and economic development e.g., in reducing poverty and related inequalities.
  • Informing stakeholders about the importance of learning and preserving our cultural heritage.
  • Driving awareness about cultural heritage among the youth(18-35 yrs)
  • Informing stakeholders about the importance of learning and preserving our cultural heritage.

Our Approach

Who is a Cultural Hero?

We chose to bring the celebration of culture to a momentous climax on Mashujaa Day 2019 aka Kenya’s Heroes Day. Here, we highlighted several cultural heroes who are outstanding in their field. These heroes included trailblazers such as Chef Ali Mandhry, Mwalimu Gregg Tendwa, Filmmaker Wanuri Kahiu, Sauti Sol Band, Poet Mufasa and Poet & Writer Muthoni Garland.

Did You Know?

Curiosity, interest and information were the foundations of our content. All our posts offered tidbits around culture, insight into the exciting projects that our partners were undertaking as well as engaging questions around traditions that hit close to home.

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What we did

Graphic Design

We created different types of media that were used across the campaign period on various social media platforms.

Media Buying

We setup and run digital ads across multiple social media and digital platforms, to attain our target for the campaign.

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