Enterprise Ireland manages the Education in Ireland national brand under the authority of the Minister for Education and Skills. Enterprise Ireland is responsible for the promotion of Irish Higher Education Institutions overseas. With the pandemic disrupting a lot of day-to-day norms, Education in Ireland engaged Nendo to help restructure their student fairs from offline to a virtual environment across three East African countries.
Nendo helped Education in Ireland achieve their objectives through:
We conceptualised the branding for the campaign that formed all communication material for the entire campaign, from print to digital.
We created different types of media that were used across the campaign period on various social media platforms.
We setup and run digital ads across multiple social media and digital platforms, to attain our target for the campaign.
Based on our findings, analysis and insights, we strategically advised the client and shared our recommendations. We also regularly informed secondary decision-makers within the firm..
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