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Stax is a mobile app made for Africans to conveniently move money between bank and mobile money accounts, send money, buy airtime, and request payments. Stax is built by Hover Developer Services Inc — a U.S. company based on team members across four countries (Canada, Kenya, Nigeria and the U.S.) to create an inclusive Internet, starting with mobile payments.
PROJECT OVERVIEW
The client’s major priority wasn’t focused on generating a large number of app installs, but to promote a steady growth in sticky active app users. However, to grow sticky active users, app installs are required! Sounds simple enough, but from an advertising perspective, this is crucial.
Considering this, our marketing strategy needed to prioritize growing an audience that would make regular transactions and offer longer lifetime customer value. This meant communicating strategically across various stages from awareness to retention.
Nendo raised awareness of Stax using paid and earned media on Facebook, Instagram, Twitter, Google, and Youtube. Here creative, motion graphics, and influencer led activities focused on a promotional approach speaking more to “what” Stax app is and “why” our target audience should use it.
Nendo also redesigned the Stax landing page to include more information about the app, how to use it, banks and countries available, as well as FAQs to help foster consideration and encourage more people to learn more and download the app. This led to a 333% increase in average engagement time on the landing page.
Nendo engaged with app users on various platforms.
We created different types of media that were used across the campaign period on various social media platforms.
We setup and run digital ads across multiple social media and digital platforms, to attain our target for the campaign.
We wrote reports on the various briefs and requests from the client. The reports were crucial in keeping the client informed and as a means of documenting the project.
Based on our findings, analysis and insights, we strategically advised the client and shared our recommendations. We also regularly informed secondary decision-makers within the firm..
We shot, edited and produced video content. This included on-site production, post-production and roll out of the campaign using the video material
We created a customised landing page that solely captured all the traffic from the campaign and converted the user, by helping them reserve the date and RSVP to the event
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