Delving Into the Mind of the Consumer

Through social listening and analysis, Nendo delivered digitally-led strategy and insights to Safaricom, equipping the firm with strong insights that helped them make better informed decisions in their delivery of services and products to their customers.

About Safaricom

Safaricom is Kenya’s leading telecommunications company. The firm delivers a range of solutions touching on voice, data, home internet, financial services and agribusiness. Until 2017, Safaricom had primarily relied on external agencies and partners to provide digital tracking for the firm.

In 2018 and 2019, Safaricom PLC engaged Nendo as its Digital Tracking agency. This role saw Nendo serve the telecoms firm in two core ways.

  • Delivering Digital-led Research and Insights to Safaricom Staff & Senior Leaders
  • Sourcing and Securing a Social Listening License for Safaricom PLC

Our Approach

Delivering Digitally-led Research and Insights to Safaricom Staff & Senior Leaders

In addition to providing the Crimson Hexagon software license to the business, Nendo was retained as their Digital Tracking Agency to deliver specialised services for leadership and teams within Safaricom’s business.

Sourcing and Securing a Social Listening License for Safaricom PLC

Nendo formed a partnership with leading global social listening platform Brandwatch (which merged with Crimson Hexagon in November 2018). Crimson Hexagon was the preferred platform of choice for Safaricom. Nendo, as a regional partner, secured a 2-year license of the tool and provided this to Safaricom PLC.

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What we did

Reporting

We wrote reports on the various briefs and requests from the client. The reports were crucial in keeping the client informed and as a means of documenting the project.

Strategic Advisory

Based on our findings, analysis and insights we strategically advised the client and shared our recommendations. We also regularly advised secondary decision makers within the firm.

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