Rajshyn Jewellers: Precious Love Campaign

To celebrate Valentine's Day and raise awareness about Rajshyn Jewellers, a Jewellery store at Garden City, we created a campaign that prompted Garden City's shoppers to share their love stories and why they are the best candidate for a ring worth more than Ksh. 40,000. We shot, edited, and produced the entire campaign, from the photography of the campaign's images, shooting the promotional campaign video and editing the footage into different cuts used as them in various ad types. We also documented the winner and them receiving the gift after the campaign was complete.

Nendo heloed create:

  • Awareness About the Campaign
  • Drove more visitors to Garden City and Rajshyn Jewellers
  • Attention about Rajshyn Jewellers and their Products

Our Approach

The Precious Ring Campaign

Win-a-Ring was a digital campaign to promote Rajshyn Jewellers, a Jewellery store in Garden City. To celebrate Valentine's Day, Rajshyn Jewellers partnered with Garden City to award a winner of the best love story with a ring worth more than Ksh40,000. For maximum reach and awareness, the campaign was run on Garden City pages and all traffic directed to Garden City's website.

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What we did

We shot, edited and produced video content. This included on-site production, post-production and roll out of the campaign using the video material

Video Production

We shot, edited and produced video content. This included on-site production, post-production and roll out of the campaign using the video material

We created different types of media that were used across the campaign period on various social media platforms.

Graphic Design

We created different types of media that were used across the campaign period on various social media platforms.

We conceptualised the branding for the campaign that formed all communication material for the entire campaign, from print to digital.

Branding

We conceptualised the branding for the campaign that formed all communication material for the entire campaign, from print to digital.

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