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Some of Dada Disinfo's Report insights came from a survey of Kenyan internet users who had used social media in the previous 7 days of the week. These users came from cities such as Nairobi, Mombasa, Kisumu, Eldoret, Kakamega, among other cities.
This survey evaluated their awareness, experiences, and views on technology-facilitated gender-based violence in Kenya.
Dada Disinfo's Report on Technology-Facilitated Gender-Based Violence (TFGBV) in Kenya breaks new ground to showcase insights that plague Kenya, christened "Silicon Savannah."
Authored by Nendo with contributions by Pollicy and the support of USAID, the Dada Disinfo report provides insights into the extent, impact, and potential mitigation measures around online violence in Kenya.
Learn more about the report, our methodology, and findings and download the free report.
Nendo created a tracker of 143 content creators and analysed over 50,000 social media posts where technology-facilitated gender-based violence (TFGBV) in Kenya was present. The 143 content creators included women in politics and public life (WIPP), journalists, entrepreneurs, human rights defenders, activists, actresses, and a variety of online content creators.
Nendo used its social media analytics and listening experience alongside Pollicy to evaluate the dataset for insights into the networks and narratives surrounding TFGBV in Kenya. This included a well-researched boolean query to unpack the different forms of TFGBV occurring and classify them for analysis.
The Dada Disinfo Report used a methodology centred around two sets of women content creators from Kenya:
1. Experienced Content Creators: Through 14 in-depth interviews, the project gathered the lived-in insights of podcasters, journalists, entrepreneurs, and full-time content creators with over 5 million followers between them.
2. Emerging Content Creators: Through a one-day co-creation workshop, Nendo brought 25 content creators from various backgrounds, subjects, and platforms. From dancers, artists, poets, comics, and doctors to a range of part-time creators, this group had an audience of over 1 million between them.
These insights featured in uncovering the challenges and impact of TGBV in Kenya as well as potential solutions and outcomes to manage online violence.
The report outlines the pervasive issue of TFGBV in Kenya’s vibrant but volatile social media ecosystem. It report draws on extensive research, including social media analytics, surveys, and in-depth interviews with content creators, to shed light on the manifestations, perpetrators, and impacts of TFGBV.
The project, supported by USAID and conducted in collaboration with Pollicy, integrates advanced analytics to offer insights and potential solutions to mitigate online gender-based violence in Kenya.
TFGBV stands for technology-facilitated gender-based violence. TFGBV includes impersonation, bullying, sexual harassment, defamation, hate speech, intimate image abuse, stalking, among other harms.
Dada Disinfo's report examines the complex issue of TFGBV in Kenya and highlights some of its psychological, physical, social, and economic impacts on the lives of victims/survivors who are content creators.
TFGBV often overlaps with other forms of discrimination, such as tribalism, racism, homophobia, transphobia, and ableism. The impacts of TFGBV can be severe, including mental, emotional, and even bodily harm. Research indicates that TFGBV disproportionately affects women and girls globally and the Dada Disinfo report witnesses the same situation in Kenya's social media landscape.
From Nendo's 32-question online survey, the respondents, over 100 social media users from 16 Kenyan cities, were found to have a variety of views regarding technology-facilitated gender-based violence.
58% of respondents claimed to have heard of the term before with 96% of men 18-24 in the survey having never come across it before.
30% among women and 31% among men ages 25-34 showed familiarity with the TFGBV.
This showed the need for more awareness-raising and educational campaigns aimed at these audiences in Kenya to fill in the gaps of knowledge and potential resources to help them, should they become victims of TFGBV.
The Dada Disinfo report examines the words, phrases, examples, and challenges of those who bravely endure being public figures in Kenya's digital society today. Across a range of women in media, politics, government, and society.
The challenges span misogyny, gendered disinformation, and a range of other harms.
TFGBV is growing across parts of Kenyan society with a disproportionate effect on women and girls, threatening their safety and participation in a safe internet.
Dada Disinfo's co-creation workshop with emerging content creators brought out valuable insights into what platforms are considered the most safe or least safe in Kenya's internet today.
Going further, Nendo asked the content creators to unpack what it was about growing an audience on their safe social network meant. What was it about those Kenyans online that they found positive and created safety.
The same was done with platforms considered unsafe, with more insights inside the Dada Disinfo Report.
Reach out to Nendo for any speaking, media, or enquiries about the report via hello@nendo.co.ke
