Methodology: Online Survey With 100 Internet Users from 16 Kenyan Cities

Some of Dada Disinfo's Report insights came from a survey of Kenyan internet users who had used social media in the previous seven days of the week. These users came from cities such as Nairobi, Mombasa, Kisumu, Eldoret, and Kakamega
This survey evaluated their awareness, experiences, and views on technology-facilitated gender-based violence in Kenya.

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+50,000 Social Media Posts Analysed

Nendo created a tracker of 143 content creators and analysed over 50,000 social media posts where technology-facilitated gender-based violence (TFGBV) in Kenya was present. The 143 content creators included women in politics and public life (WIPP), journalists, entrepreneurs, human rights defenders, activists, actresses, and a variety of online content creators. Nendo used its social media analytics and social media listening experience, alongside Pollicy, to evaluate the dataset for insights into the networks and narratives surrounding TFGBV in Kenya. This included a well-researched boolean query to unpack the different forms of TFGBV occurring and classify them for analysis.

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Kenya's Women Content Creators Face Abuse, Bullying, and Harms

Dada Disinfo's Report on Technology-Facilitated Gender-Based Violence (TFGBV) in Kenya breaks new ground to showcase insights that plague Kenya, christened "Silicon Savannah."Authored by Nendo with contributions by Pollicy and the support of USAID, the Dada Disinfo report provides insights into the extent, impact, and potential mitigation measures around online violence in Kenya. Learn more about the report, our methodology, and findings and download the free report.

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Insights Informed by Content Creators with +6 Million Followers

The Dada Disinfo Report used a methodology centred around two sets of women content creators from Kenya:

1. Experienced Content Creators: Through 14 in-depth interviews, the project gathered the lived-in insights of podcasters, journalists, entrepreneurs, and full-time content creators with over 5 million followers between them.
2. Emerging Content Creators: Through a one-day co-creation workshop, Nendo brought 25 content creators from a range of backgrounds, subjects, and platforms. From dancers, artists, poets, comics, doctors, to a range of part-time creators, this group had an audience of over 1 million between them.

These insights featured in uncovering the challenges and impact of TGBV in Kenya as well as potential solutions and outcomes to manage online violence.

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Methodology: Online Survey With 100 Internet Users from 16 Kenyan Cities

Some of Dada Disinfo's Report insights came from a survey of Kenyan internet users who had used social media in the previous 7 days of the week. These users came from cities such as Nairobi, Mombasa, Kisumu, Eldoret, Kakamega, among other cities. This survey evaluated their awareness, experiences, and views on technology-facilitated gender-based violence in Kenya.

Kenya's Women Content Creators Face Abuse, Bullying, and Harms

Dada Disinfo's Report on Technology-Facilitated Gender-Based Violence (TFGBV) in Kenya breaks new ground to showcase insights that plague Kenya, christened "Silicon Savannah."

Authored by Nendo with contributions by Pollicy and the support of USAID, the Dada Disinfo report provides insights into the extent, impact, and potential mitigation measures around online violence in Kenya.

Learn more about the report, our methodology, and findings and download the free report.

+50,000 Social Media Posts Analysed

Nendo created a tracker of 143 content creators and analysed over 50,000 social media posts where technology-facilitated gender-based violence (TFGBV) in Kenya was present. The 143 content creators included women in politics and public life (WIPP), journalists, entrepreneurs, human rights defenders, activists, actresses, and a variety of online content creators.

Nendo used its social media analytics and listening experience alongside Pollicy to evaluate the dataset for insights into the networks and narratives surrounding TFGBV in Kenya. This included a well-researched boolean query to unpack the different forms of TFGBV occurring and classify them for analysis.

Insights Informed by Content Creators with +6 Million Followers

The Dada Disinfo Report used a methodology centred around two sets of women content creators from Kenya:

1. Experienced Content Creators: Through 14 in-depth interviews, the project gathered the lived-in insights of podcasters, journalists, entrepreneurs, and full-time content creators with over 5 million followers between them.

2. Emerging Content Creators: Through a one-day co-creation workshop, Nendo brought 25 content creators from various backgrounds, subjects, and platforms. From dancers, artists, poets, comics, and doctors to a range of part-time creators, this group had an audience of over 1 million between them.

These insights featured in uncovering the challenges and impact of TGBV in Kenya as well as potential solutions and outcomes to manage online violence.

What is TFGBV?

TFGBV stands for technology-facilitated gender-based violence. TFGBV includes impersonation, bullying, sexual harassment, defamation, hate speech, intimate image abuse, stalking, among other harms.

Dada Disinfo's report examines the complex issue of TFGBV in Kenya and highlights some of its psychological, physical, social, and economic impacts on the lives of victims/survivors who are content creators.

TFGBV often overlaps with other forms of discrimination, such as tribalism, racism, homophobia, transphobia, and ableism. The impacts of TFGBV can be severe, including mental, emotional, and even bodily harm. Research indicates that TFGBV disproportionately affects women and girls globally and the Dada Disinfo report witnesses the same situation in Kenya's social media landscape.

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REPORT HIGHLIGHTS

REPORT HIGHLIGHTS

Have Kenyans Heard of TFGBV Before?

From Nendo's 32-question online survey, the respondents, over 100 social media users from 16 Kenyan cities, were found to have a variety of views regarding technology-facilitated gender-based violence.

58% of respondents claimed to have heard of the term before, and 96% of men aged 18-24 in the survey had never come across it before. 

30% of women and 31% of men ages 25-34 showed familiarity with the TFGBV.

This showed the need for more awareness-raising and educational campaigns aimed at these audiences in Kenya to fill in the gaps of knowledge and potential resources to help them, should they become victims of TFGBV.

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Women in Politics and Public Life Experience a Range of Abuse and Harms

The Dada Disinfo report examines the words, phrases, examples, and challenges of those who bravely endure being public figures in Kenya's digital society today. Across a range of women in media, politics, government, and society.

The challenges span misogyny, gendered disinformation, and a range of other harms.

TFGBV is growing across parts of Kenyan society with a disproportionate effect on women and girls, threatening their safety and participation in a safe internet.

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Insights on Most & Least Safe Platforms & Places to Build An Audience by Content Creators

Dada Disinfo's co-creation workshop with emerging content creators brought out valuable insights into what platforms are considered the most safe or least safe on Kenya's internet today.

Going further, Nendo asked the content creators to unpack what it was about growing an audience on their safe social network meant. What was it about those Kenyans online that they found positive and created safety?

The same was done with platforms considered unsafe, with more insights inside the Dada Disinfo Report.

Reach out to Nendo for any speaking, media, or enquiries about the report via hello@nendo.co.ke

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DADA DISINFO PLAYBOOK

THE PLAY BOOK

How can you combat  TFGBV ?

The key output from Nendo's research is the "Dada Disinfo Playbook," a comprehensive guide that leaves no stone unturned in combating Technology-Facilitated Gender-Based Violence (TFGBV). The playbook's comprehensive nature reassures readers of its effectiveness and instils confidence in its ability to address aspects of TFGBV.

It details strategies for identifying and addressing various forms of online abuse, including harassment, revenge porn, sextortion, and cyberbullying and essential steps for you to regain control.

The playbook contributes significantly to fostering online spaces where respect and dignity prevail, instilling a sense of hope and optimism in the readers about the future of digital spaces. This guide for victims and prevention of future incidents of digital abuse is a step towards a more respectful and dignified online world.

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Download the full Dada Disinfo report and uncover more about the TFGBV, insights, examples, statistics and recommendations on how we can contribute to and build a safer digital world for everyone.

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