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What we did

We setup and run digital ads across multiple social media and digital platforms, to attain our target for the campaign.

Media Buying

We conceptualised the branding for the campaign that formed all communication material for the entire campaign, from print to digital.

Branding

We created different types of media that were used across the campaign period on various social media platforms.

Graphic Design

Based on our findings, analysis and insights, we strategically advised the client and shared our recommendations. We also regularly informed secondary decision-makers within the firm..

Strategic Advisory

We wrote reports on the various briefs and requests from the client. The reports were crucial in keeping the client informed and as a means of documenting the project.

Reporting

Platforms Used

Facebook

Instagram

Google

YouTube

Results

8 Million Impressions

+1 Million Reach

+600,000 video views

Project Overview

To achieve our objectives and KPIs, the project was subdivided into multiple tasks with the two main been:

  • Increase awareness of Producers Direct Honey
  • Encourage online sales for Producers Direct Honey

Execution

Consumers only care about themselves, so we focused our marketing efforts on two things; 

  1. Showing consumers the positive impact they would be responsible for if they purchased the honey - supporting local farmers. 
  2. Selling the end result, the desire to eat delicious food. This included several recipe tutorial videos. 

Throughout the campaign, we run various video and display advertisements sharing the above content with our desired target audiences repeatedly to stay top of mind and acquire new customers.

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Retouching and Creative Editing

As part of launching the two products, we created bold product visuals to be used side-by-side with other artworks. To achieve this we did retouching and creative enhancements to the images shared with us.

This was done to elevate the pictures to the level of boldness that we had established with the brand identity and colours. Below are a few examples of the before and after images showing the difference the retouching and creative editing had, and also a few posters showing the application of the edited images in some of the posters that were created for the project.

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